The changes by the two companies make it easier for publishers to monetize users and convert readers into subscribers. That's especially important as more publishers turn to subscription plans to drive growth in the wake of declining ad revenue. And Apple is letting certain publishers use their own ad tech to serve ads on Apple News, according to Ad Age. Google will end its "first click free" policy, which required news publishers to give users free access to a certain number of articles, The Wall Street Journal reported. To learn more and subscribe, please click here. This story was delivered to BI Intelligence " Digital Media Briefing" subscribers. Account icon An icon in the shape of a person's head and shoulders.
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